Exciting Coffee News

Well, it is exciting news for us. Indy Magazine just did a feature article on Midwest Coffee Company. It is in the Green Living section of the May/June issue. "Real Smooth Roaster" was written by Tina Jesson of Carmel. We have been told that 30,000 copies have already been distributed and that there will be a second printing. Look for the magazine all over the Indy area, welcome centers, hotels, stores, etc. It is a magazine about all thing Indiana. It is a beautifully done magazine. Very classy looking. We are proud to be a part of this issue. Alan Applebaum has done a great job.

How Fresh Is Your Coffee

To truly talk about fresh coffee we need to start at the beginning.

Green Coffee Bean Freshness
Fresh really begins all the way back to the day it is harvested from the coffee trees and how quickly the farmer gets it to market. The quicker it is sold at the auction, put on a ship to the US, unloaded, moved into a truck, delivered to a storage warehouse and sold to a roaster, the fresher the green coffee will be.

Roaster to Your House
TIME! Oh' so important for your roasted bean. There is a whole science experiment that could go with this part of it. How long does it take for your roasted coffee to degas? DEGAS? What? Yes, coffee beans do have gas. But you do want to be near them when they degas, unlike uncle Fred. It takes about 15 days for the degassing to be complete. It's all downhill from there. Deterioration starts, wonderful flavor is lost and aroma will start to diminish over time. If you pre-grind your coffee it will happen even quicker. So drink your coffee in the first 15 days and you will not have to worry about that. Now this is a problem I have with the big companies out there. They tell you that they vacuum seal your coffee to hold in the freshness. What a load of S****! (stuff) If you vacuum seal coffee before it is done degassing the bag expands and could even pop. So if it is in a brick, it must have been done degassing before it was even put in the package.

So what am I telling you here? Buy a 15 day supply, fresh from the roaster, take it straight home and put it into an air tight glass container. (Like a Ball Jar, but don't crank it down too tight.) Enjoy all the ever changing pleasant flavors that happen in the first 15 days, and then order your next batch and start all over again. Try a different origin or blend to mix things up a bit. Don’t get caught in a coffee rut, there are hundreds of origins out there just waiting for you to bring them home. Midwest Coffee Company has 15 to chose from and they are all grown and produced 100% chemical free.

Storage is a major element in freshness. The amount of oxygen exposure your beans have will speed up the deterioration process. Light and temperature also play a part in freshness. We are constantly asked about storing coffee in the refrigerator or freezer. EEET, wrong. No fridg, no freezer. Put in an airtight glass, stainless steel, ceramic, or an old coffee or cookie tin. Put it in your pantry. Cool, dark, airtight. Perfect. Ah! I feel better. I can tell you stories about ice crystals and onions and Jell-O and your coffee if you want, just let me know.

Now the last part of this FRESH story is all about BREWING and drinking your coffee.Grind it, brew it, and drink it. Don’t let it sit on the burner; put the leftover straight into a pre-warmed carafe or drink it all. Now in a perfect world we would all do this. Right? But some of us have to get up early and don’t function very well until we have had that first cup of coffee. Okay then, go ahead and grind it the night before, put it in your brewer with the timer set for way too early, and since it is not a perfect world and if your coffee has only been roasted for a few days, you may not notice that it sat in the coffee pot all night. But don’t forget to close the top on the brewer, the cat may lick it. You don't really know what they do when the lights go out. It could be a real cat party.

What to brew in? There are so many wonderful choices and they are all good in there their own way. All methods will bring out something different in you fresh roasted coffee. I use several different methods and I am willing to experiment with others. Do you have a suggested method or a serious preference? Let me know. I will try it.

This is just some extra information that we can’t really do anything about, but it can affect the quality and flavor of you fresh coffee. Things like, how long it sits on a hot ship, on the dock and in the truck, or how about a cold dock and freezing in a truck on route to the warehouse, all of these things affect the moisture content of the green coffee. These are elements that are out of the roaster's control. Several green brokers are working on storage and shipping solutions for the future of our precious coffee beans.

French Roast Conspiracy Part 2

In part one I gave you the technical part of what is happening to your coffee as it is French Roasted now we can get down to the heart of the matter.

What happens to the flavor? You will get as many different opinions on that one as there are coffee drinkers.

I have heard it said that most French Roast coffees have a flat, dull finish with a bitter after taste. Some call it chard or burnt taste and unpleasant to drink. Another coffee aficionado said French Roast coffees are known to be, smokey-sweet, light body but quite intense and that none of the inherent flavors of the bean are recognizable.

Now I will throw a few words at you: Acidity, Body, Aroma, Complexity, Depth, Varietal Distinction, Sweetness and Pungency. These are the terms used in determining what we taste in our coffee. They are usually rated on a scale of 1-4, 4 being the highest (good). This can all be very complicated when we just want a good cup of coffee. When you change the roast level of any coffee bean, you will change all of these characteristics. It could make your cup better or worse. Finding a roaster that studies his coffees and know how far to go with the roast will make all the difference. Just to let you know, there really are people out there that their job is to judge coffee this way. And it is a job that would have a pretty good buzz going most of the time.

Now I know what I like and don’t like and my mouth is probably doing all of that judging and I just don’t know it. My mouth is smarter then it speaks sometimes. But the point is all these things are affected in the roasting process. The good qualities of a coffee can be roasted right out of the bean and new ones can be brought into your cup. What you like is a very personal thing.
A general rule of thumb is that the darker the roast the less acidity and varietal distinction there will be. The body, aroma and complexity will decrease and the sweetness and pungency could increase. There are a few origins that are known to be wonderful all the way from a light roast to a dark roast. A good Kenyan coffee can hold its varietal distinction, complexity and depth. Most other origins of coffee cannot tolerate this darker roast and they are the best at lighter roasting temperatures, retaining the complexity, depth and varietal distainction.

So if you have a really great coffee roasted to 415°F to 435°F (Medium, Medium-high, American or Regular City) the best qualities are still present in the coffee. Why would you want them removed?

Start believing your taste buds; compare a French Roast to a Medium Roast of the same origin. You are the judge; don’t give into the French Roast Conspiracy.

For those of you who disagree with anything I have said here, now is your opportunity to chime in.

How do you like your coffee roasted? Why? Did you even know that there are different roast temperatures and that it would change the taste and aroma of your coffee?

Midwest Organic Coffee Company is offering a French Roast Taste Test to our clients. You will pick up your sample with your regular order. Watch for more details.

French Roast Coffee Conspiracy Part 1

To French Roast or Not to French Roast? That was my question. I thought we would start at the beginning with what is a French Roasted coffee; here is the science part of my answer.

Technically speaking French Roasted coffee is brought to temperatures between 435°F and 465°F over a predetermined time. This goes all the way from a light French Roast and a dark French Roast. As the temperature of the bean rises, moisture in the bean starts to evaporate and the oils are being brought to the surface. At this point the bean has gone through first and second crack. It sounds like popping corn, smells like toasting wheat and will start to smoke. If you ever get the opportunity to watch a roaster in action, take advantage of it.

A French Roast coffee beans will be medium dark brown to dark brown and about two days after the beans has been roasted it will have tiny droplets of oil forming on the medium dark and the dark will have an entirely oil surface.

There are many names for this same roast, depending on where you live in the world and even which area of the US you live. Starting with your medium dark roast they could be called: Viennese, Full-City, Light French, Continental & After Dinner, moving into moderately dark roast: French, European High & Continental and on to the dark roast: French, Italian & Dark Turkish. Now at some point in recent years a new terms started being used to refer to a roast and that is Espresso. The term Espresso is often used in all three groups, but Espresso is really a blend of coffees and can be roasted to any of these temperatures depending on the quality of the coffee and the care of the roaster. Espresso is another topic that can be address all by itself. There is a lot to be said about Espresso. We can talk later on that one.

Have you drunk a French Roast coffee? What origin? What did you and your mouth think of it? Do you have any questions so far?

In part two we will talk about the taste and do I really want my coffee French Roasted, or did some well know roaster spend a lot of money to convinced us all that it is good and oh so chic that way?

I will drop in some more technical terms for the fun of it.

The French Roast Coffee Conspiracy

To French Roast or Not to French Roast? This is my questions, and brings many new ones to mind.

What is French Roast coffee? Well I know the answer to this, but I will prepare a written one just in case. That is really the first question to address.

What happens to a coffee bean when you roast it? And what is different about French Roasted Coffee?

Do I really want my coffee French Roasted, or did some well know roaster spend a lot of money to convinced us all that it is good and oh so chic that way?

Is the coffee really just burnt coffee bean or darn near burnt?

I am sure these questions will bring up many more as we investigate the French Roasted Coffee conspiracy.

Quilts & Coffee

Coffee Tasting at the Marion Public Library for the National Quilting Day on Saturday, April 25, 8-3 p.m. Quilt Show specials of several of fresh roasted coffees are available for purchase at $5 & $6 packages. During the show I will speak about who Midwest Organic Coffee Company is and what a difference fresh roasted coffee can make in your cup. More informations at: info@midwestorganiccoffee.com